The CRM Project Management Handbook: Build Realistic Expectations and Managing Risk

ISBN: 0749438983

Category: Business

Tag: Business & Investing


Posted on 2009-03-23. By anonymous.

Description



The CRM Project Management Handbook: Buil Realistic Expectations and Managing Risk
Publisher: Kogan Page | Pages: 227 | 2002-12-17 | ISBN 0749438983 | PDF | 1 MB

Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another accident statistic.



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